Insights
Thinking, not content marketing.
Practical notes on strategic communications, media relations and reputation — written for the people who have to make the call.
Strategic Communications
2 min read
Crisis communications plan: a working template for Irish businesses
A crisis communications plan is not a document. It is a set of decisions made in advance, by named people, before anyone is under pressure.
Media Relations
2 min read
How to write a press release Irish editors will actually open
Structure, subject line and timing do more for coverage than adjectives. A practical press release template, plus the mistakes that get you deleted.
Strategic Communications
2 min read
A corporate communications strategy that fits on one page
If your communications strategy needs a slide deck to explain, nobody will use it. Here is the one-page structure we build with clients.
Marketing Content
2 min read
An internal communications strategy people actually read
Internal communications fails on frequency, not on tone. Fewer channels, a firm cadence and honest content beat another all-staff email.
Strategic Communications
1 min read
What senior leaders get wrong about corporate communications
Most leadership teams are not under-communicating. They are communicating without alignment.
Industry
2 min read
PR measurement without AVE: what to report instead
Advertising value equivalent flatters everyone and explains nothing. Here is a PR measurement framework a finance director will accept.
Media Relations
1 min read
Earned media still moves markets — if the story is real
Editors and journalists are not short of pitches. They are short of stories worth their readers' time.
CSR
1 min read
CSR that survives contact with the organisation
A corporate social responsibility programme only creates value when it works inside the business, not alongside it.
Most recent
The library
9
Pieces
2m
Avg read
15m
Total
By subject
- Strategic Communications3
- Industry2
- Media Relations2
- Marketing Content1
- CSR1
Last updated — 11 Aug 2026
Your next step
Talk it through.
A free, no-obligation consultation with Anna.
- 01Understand the studioWho we are, and the thinking behind the work.
- 02Find your specialismFour disciplines, matched to the objective.
- 03See how we workA five-step process, transparent from day one.
- 04Read the thinkingPlain-English insight on Irish communications.
- 05Talk it throughA free, no-obligation consultation with Anna.