Most leadership teams are not under-communicating. They are communicating without alignment.
The alignment problem
When a chief executive, a commercial director and a head of operations each describe the business differently, stakeholders do not hear three perspectives. They hear uncertainty. Alignment is not about scripting people. It is about agreeing the small number of things that must be true in every room.
Start with the objective, not the message
A communications strategy that begins with messaging begins in the wrong place. Begin with the corporate objective, then work backwards to the audiences who can move it, and only then to what those audiences need to believe.
Measure what changes behaviour
Coverage volume is a proxy. Track the shifts that matter: inbound quality, stakeholder sentiment, employee understanding, and the speed at which a new position travels through the organisation.