How we work
Transparent, Trustworthy & Truthful.
TIDE Studio is flexible to suit your business requirements — fractional, project or campaign partner, with one clear process behind every engagement.
The process at a glance
- 01Initiate
- 02Partnership
- 03Collaboration
- 04Results
- 05Success
Engagement
Three ways to work together.
Pick the basis that fits the moment. The standard of work never changes.
01
Fractional
TIDE Studio embedded in your business on a daily, weekly, monthly or quarterly basis.
Best for organisations that need senior communications capability without a full-time hire.
02
Project
Strategic communications development, planning and delivery for a defined piece of work with a defined outcome.
Best for launches, campaigns, reputation moments and CSR programmes.
03
Campaign Partner
An ongoing retained partnership across your communications campaigns. Minimum hours and number of campaigns apply.
Best for sustained media presence and momentum.
Our process
Five steps, in order.
Every engagement runs the same spine — so you always know what happens next, and what it is meant to achieve.
Step 01 of 05
Initiate
A free consultation to understand the business, the objective and the audience that matters most.
Step 02 of 05
Partnership
We agree the basis — fractional, project or campaign — with scope, timelines and the measures of success in writing.
Step 03 of 05
Collaboration
Strategy becomes delivery: messaging, media, content and internal comms, built and run alongside your team.
Step 04 of 05
Results
We measure as we implement, tracking coverage, sentiment, reach and the commercial outcomes behind them.
Step 05 of 05
Success
Full transparency on the data, a clear read on what worked and why, and the next phase planned from evidence.
Measurement & accountability
Wemeasureasweimplement—andsharethedatainfull.
No vanity metrics, no month-end surprises. You see the same dashboard we do: what is working, what is not, and what we are changing next.
01
Baseline first
We record where coverage, sentiment and share of voice sit before we start.
02
Live tracking
Activity is measured as it runs, so the plan can change while it still matters.
03
Full disclosure
You get the raw data and the interpretation — including what underperformed.
Data Analysis & Return on Investment
Results and ROI are a priority in all we do. Data insights and analytics guide strategic communications, competitive positioning and growth-driven campaigns.
We measure as we implement, to determine what is working, what is not, and why. That data and research is shared with clients in full, for complete transparency.
TIDE Studio & AI
TIDE Studio uses a limited amount of AI in communications marketing, media content and data analysis. We prioritise direct human contact with editors, journalists and partners.
Where AI is used, it is supervised and edited by a TIDE Studio professional. There is no unchecked or blanket use of AI in our work.
Your next step
Read the thinking.
Plain-English insight on Irish communications.
- 01Understand the studioWho we are, and the thinking behind the work.
- 02Find your specialismFour disciplines, matched to the objective.
- 03See how we workA five-step process, transparent from day one.
- 04Read the thinkingPlain-English insight on Irish communications.
- 05Talk it throughA free, no-obligation consultation with Anna.