Question 1

What is strategic communications, and how is it different from PR?

Accepted Answer

Strategic communications is the umbrella that sets the overall direction, narrative, and audience priorities for your organisation. PR and media relations are the execution channels—securing coverage, managing journalists, and protecting reputation. At TIDE Studio, we build the strategy first, then activate the channels that make it happen.

Question 2

How do you decide which journalists and outlets to pitch?

Accepted Answer

We match your story to the people who genuinely cover it. That means building media lists from beat research, reading recent bylines, and matching the angle to the publication’s audience. We do not blanket spam press releases; we pitch with context, timing, and a reason to care.

Question 3

What kind of media coverage can we expect from a campaign?

Accepted Answer

Coverage is never guaranteed in a real newsroom, and we do not promise it. What we do promise is a clear, newsworthy angle, professional materials, and disciplined follow-up. Outcomes depend on timing, news value, and the strength of the story, but we report honestly on every approach and result.

Question 4

Can you manage a crisis or negative media issue?

Accepted Answer

Yes. We help leadership teams prepare, respond, and recover. That includes holding statements, stakeholder messaging, media line management, and rapid escalation plans. We believe the best crisis work is calm, factual, and fast.

Question 5

Do you work with companies outside Ireland?

Accepted Answer

We are based in Ireland and work primarily with Irish organisations, SMEs, and Irish-based teams of international firms. If your story has an Irish angle or audience, we can advise. Larger cross-border projects are handled on a case-by-case basis.

Question 6

What is a fractional communications partner?

Accepted Answer

A fractional partner gives you senior communications leadership without the cost of a full-time hire. We embed for a set number of days per month, managing strategy, media, content, and stakeholders as an extension of your leadership team.

Question 7

How long does a typical media or PR campaign last?

Accepted Answer

A focused announcement campaign can run four to six weeks. A longer reputation or thought-leadership campaign runs three to six months or more. We always design the timeline around the business objective, not the calendar.

Question 8

How do you measure the success of PR and media relations?

Accepted Answer

We measure outcomes, not just outputs. That includes quality and reach of coverage, message pull-through, audience engagement, website referral traffic, and stakeholder perception shifts. We set KPIs with you at the start and report against them honestly.

Communications built around the objective.

Four specialisms. One joined-up communications partner.

Strategic Communications

Media Relations & Publicity

Marketing Communications Content

Corporate Social Responsibility (CSR)

Common PR & media relations questions.

See how we work.

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