What does a PR agency do?

A PR agency plans and delivers the communications that shape how an organisation is understood — strategy and messaging, media relations with journalists and editors, content, spokesperson preparation, and reputation protection when an issue breaks. TIDE Studio does this as a senior, hands-on consultancy in Ireland rather than a layered agency team.

How do you choose a PR agency in Dublin or Ireland?

Ask who actually does the work, what relationships they hold in the media that matters to you, how they measure outcomes rather than outputs, and what the first 90 days look like. At TIDE Studio the senior practitioner you meet is the person who delivers the programme.

What is strategic communications?

Strategic communications sets the direction: the narrative, the audiences that matter, the sequence of messages and the measures of success. Public relations and media relations are the channels that carry it. TIDE Studio builds the strategy first, then activates the channels.

How much does PR cost in Ireland?

It depends on scope. A defined project — a launch, a report, a single announcement — is priced as a fixed piece of work. Ongoing programmes run as a monthly retainer or a fractional arrangement of set days per month. TIDE Studio quotes after a free consultation, with no long lock-in.

Senior counsel, Ireland

Experience: 20+ years in media & comms
Model: Founder-led, no account juniors
Focus: Reputation, results, measurable

Senior-led PR & strategic communications · Ireland

WegetambitiousIrishbrandstalkedabout.

TIDE Studio is Anna Wymes — 20+ years of media and corporate communications experience, working directly on your business. Press coverage, leadership profile, campaigns and internal comms that move commercial numbers, not vanity ones.

Media relations & publicity
Strategic communications
Marketing content
CSR programmes

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20+: Years senior counsel
18: National media outlets
1:1: Founder-led, always

“Clarity is the ultimate strategy.”

Who we are

We are skilled at business amplification, elevation and achieving credible return on investment for business, organisational, market and community growth. We create tangible value and powerful momentum through smart communications that results in brand awareness, visible success and sales.

As a 100% tailored consultancy our stellar marketing and media communications knowledge — coupled with the latest AI and tech tools, used correctly — is designed to be as unique and bespoke as your business, people, values and requirements. Analysis, flexibility and problem solving are in our nature.

Promote — Protect — Prosper.

Illustration of a communications consultant leading a strategy meeting around a table in a bright Georgian office

What Anna does best

Senior counsel that turns complex stories into coverage, credibility and commercial momentum.

Twenty-five years advising founders, boards and public bodies across Ireland — the same hands on the strategy, the pitch and the phone call to the newsroom.

01
Media relations that land
Angles editors actually run — national, trade and broadcast, briefed and placed by name.
02
Message architecture
One clear narrative your whole team can repeat, from investor deck to shop floor.
03
Reputation under pressure
Calm, fast, senior-led crisis and issues counsel when the timeline is hours, not weeks.

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Specialist Services

What we do

Credibility

As featured in Ireland's leading media

Anna Wymes and TIDE Studio are a trusted source for national newsrooms, broadcasters and magazines — providing expert commentary, strategic counsel and communications leadership when it matters most.

Irish Times The Times & Sunday Times The Business Post Sunday Independent Irish Independent The Sun The Mirror The Daily Star The Daily Mail The Gloss IMAGE Magazine RTÉ Guide Woman's Way RSVP RTÉ Virgin Media RTÉ Radio 1 Newstalk

Who we work with

Sectors

Six practice areas, one standard of counsel — senior, discreet and commercially grounded advice for organisations where reputation carries real value.

01
Corporate, Finance & Tech
Reputation, investor narrative and leadership positioning for regulated and high-growth businesses.
02
Culture, Heritage & the Arts
Audience building, funding narratives and national profile for cultural institutions.
03
Property, Interiors & Architecture
Launch strategy, planning-sensitive messaging and design-led brand storytelling.
04
Life & Style — Hospitality, Travel & Tourism
Openings, seasonal campaigns and press programmes that fill rooms and tables.
05
Medical, Health & Wellness
Evidence-led communications, clinical credibility and sensitive issues management.
06
Retail & E-Commerce
Commercial storytelling, partnerships and always-on consumer media relations.