Founder — TIDE Studio

Anna Wymes

Strategic marketing and media communications professional with 20+ years advising Irish and international businesses — from the strategy on the wall to the measurement in the boardroom.

20+
Years' experience
Irish
& international brands
1:1
Senior counsel
Anna Wymes, founder of TIDE Studio

The founder

Business and brand communications are critical business.

Anna Wymes — Founder

20+
Years
IE / INTL
Markets
1:1
Senior lead

TIDE Studio is founded and managed by Anna Wymes, a strategic marketing and media communications professional who has excelled at working with Irish and international businesses for the past 20+ years.

A professional yet personable communicator, Anna is the mature, committed and results-driven leader who works at all levels — leadership, management and employees. Trust in your people, brand voice and reputation have serious impacts on your bottom line; Anna delivers the intelligent communications that deliver on your business and organisational mission, values and commercial objectives.

With an innate understanding of the commercial and people side of business, Anna sharpens her marketing communications solutions to ensure return on investment, market share and sales are achieved.

Where a campaign calls for search, paid media or web build support, TIDE Studio works alongside Digital Bridge, a digital marketing agency in Ireland, so strategy, storytelling and digital delivery stay joined up from first brief to measurable result.

What she works to

  1. 01Vision
  2. 02Integrity
  3. 03Trust
  4. 04Quality

Our mission

Promoting Ireland, and the brands built here.

Having worked extensively with Irish and global companies and brands, we have unique, proven experience and talent in promoting Ireland, its business, culture, lifestyle and heritage. We’re passionate about promoting Ireland-focused businesses and culture — born and/or located here.

  1. 01

    Lead, Direct, Partner and Collaborate

    Senior counsel that sits inside your team, not beside it.

  2. 02

    Strategic vision to practical delivery

    From positioning through to execution, measurement and reporting.

  3. 03

    Passion, curiosity, creativity

    Sharp thinking and craft applied to every brief, whatever the scale.

Neon sign in an office window reading: What is your story?
Our starting point

Every engagement begins with one question.

Operating principles

Vision. Integrity. Trust. Quality.

Four standards applied to every mandate — from the first strategy session to the final measurement report.

01

Vision

Positioning set against where the market is going, not only where it stands today.

02

Integrity

Counsel given straight — including when the honest answer is not the easy one.

03

Trust

Confidential, senior-led partnership with a single point of accountability.

04

Quality

Every deliverable built to withstand scrutiny from press, boards and regulators.

Who we work with

Sectors

Six areas where we hold deep media relationships and sector fluency — so the strategy starts informed, not from scratch.
01

Corporate, Finance & Tech

Reputation, investor narrative and leadership positioning for regulated and high-growth businesses.

02

Culture, Heritage & the Arts

Audience building, funding narratives and national profile for cultural institutions.

03

Property, Interiors & Architecture

Launch strategy, planning-sensitive messaging and design-led brand storytelling.

04

Life & Style — Hospitality, Travel & Tourism

Openings, seasonal campaigns and press programmes that fill rooms and tables.

05

Medical, Health & Wellness

Evidence-led communications, clinical credibility and sensitive issues management.

06

Retail & E-Commerce

Commercial storytelling, partnerships and always-on consumer media relations.

Studio credits

TIDE Studio is built and developed by Digital Bridge— a digital partner for premium Irish brands.

Work with TIDE Studio.

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