Founder — TIDE Studio
Anna Wymes
Strategic marketing and media communications professional with 20+ years advising Irish and international businesses — from the strategy on the wall to the measurement in the boardroom.
- 20+
- Years' experience
- Irish
- & international brands
- 1:1
- Senior counsel

The founder
Business and brand communications are critical business.
Anna Wymes — Founder
- 20+
- Years
- IE / INTL
- Markets
- 1:1
- Senior lead
TIDE Studio is founded and managed by Anna Wymes, a strategic marketing and media communications professional who has excelled at working with Irish and international businesses for the past 20+ years.
A professional yet personable communicator, Anna is the mature, committed and results-driven leader who works at all levels — leadership, management and employees. Trust in your people, brand voice and reputation have serious impacts on your bottom line; Anna delivers the intelligent communications that deliver on your business and organisational mission, values and commercial objectives.
With an innate understanding of the commercial and people side of business, Anna sharpens her marketing communications solutions to ensure return on investment, market share and sales are achieved.
Where a campaign calls for search, paid media or web build support, TIDE Studio works alongside Digital Bridge, a digital marketing agency in Ireland, so strategy, storytelling and digital delivery stay joined up from first brief to measurable result.
What she works to
- 01Vision
- 02Integrity
- 03Trust
- 04Quality
Our mission
Promoting Ireland, and the brands built here.
Having worked extensively with Irish and global companies and brands, we have unique, proven experience and talent in promoting Ireland, its business, culture, lifestyle and heritage. We’re passionate about promoting Ireland-focused businesses and culture — born and/or located here.
- 01
Lead, Direct, Partner and Collaborate
Senior counsel that sits inside your team, not beside it.
- 02
Strategic vision to practical delivery
From positioning through to execution, measurement and reporting.
- 03
Passion, curiosity, creativity
Sharp thinking and craft applied to every brief, whatever the scale.

Every engagement begins with one question.
Vision. Integrity. Trust. Quality.
Four standards applied to every mandate — from the first strategy session to the final measurement report.
Vision
Positioning set against where the market is going, not only where it stands today.
Integrity
Counsel given straight — including when the honest answer is not the easy one.
Trust
Confidential, senior-led partnership with a single point of accountability.
Quality
Every deliverable built to withstand scrutiny from press, boards and regulators.
Who we work with
Sectors
Corporate, Finance & Tech
Reputation, investor narrative and leadership positioning for regulated and high-growth businesses.
Culture, Heritage & the Arts
Audience building, funding narratives and national profile for cultural institutions.
Property, Interiors & Architecture
Launch strategy, planning-sensitive messaging and design-led brand storytelling.
Life & Style — Hospitality, Travel & Tourism
Openings, seasonal campaigns and press programmes that fill rooms and tables.
Medical, Health & Wellness
Evidence-led communications, clinical credibility and sensitive issues management.
Retail & E-Commerce
Commercial storytelling, partnerships and always-on consumer media relations.
Your next step
Find your specialism.
Four disciplines, matched to the objective.
- 01Understand the studioWho we are, and the thinking behind the work.
- 02Find your specialismFour disciplines, matched to the objective.
- 03See how we workA five-step process, transparent from day one.
- 04Read the thinkingPlain-English insight on Irish communications.
- 05Talk it throughA free, no-obligation consultation with Anna.
Studio credits
TIDE Studio is built and developed by Digital Bridge— a digital partner for premium Irish brands.
