--- title: "TIDE Studio — strategic communications and PR agency, Ireland" description: "TIDE Studio is an Irish strategic communications, public relations and media relations consultancy led by Anna Wymes. Senior counsel, measurable results." url: "https://tide-brand-boost.lovable.app/" site: "TIDE Studio" --- # TIDE Studio — strategic communications and PR agency, Ireland TIDE Studio is an Irish strategic communications, public relations and media relations consultancy led by Anna Wymes. Senior counsel, measurable results. ## What TIDE Studio does - **Strategic Communications** — TIDE Studio builds and delivers strategic communications programmes that align leadership, corporate and employee voices behind a single set of business objectives. (https://tide-brand-boost.lovable.app/services/strategic-communications) - **Media Relations & Publicity** — TIDE Studio earns brands meaningful media coverage across print, digital, radio, television and podcasts, and reports the results back with the data behind them. (https://tide-brand-boost.lovable.app/services/media-relations-publicity) - **Marketing Communications Content** — TIDE Studio plans and produces marketing communications content — campaigns, video, social, print and presentations — tailored to each brand's channels and audiences. (https://tide-brand-boost.lovable.app/services/marketing-communications) - **Corporate Social Responsibility (CSR)** — TIDE Studio develops, delivers and evaluates corporate social responsibility programmes and charity partnerships that operate seamlessly inside an organisation. (https://tide-brand-boost.lovable.app/services/corporate-social-responsibility) ## Sectors - **Corporate, Finance & Tech** — Reputation, investor narrative and leadership positioning for regulated and high-growth businesses. - **Culture, Heritage & the Arts** — Audience building, funding narratives and national profile for cultural institutions. - **Property, Interiors & Architecture** — Launch strategy, planning-sensitive messaging and design-led brand storytelling. - **Life & Style — Hospitality, Travel & Tourism** — Openings, seasonal campaigns and press programmes that fill rooms and tables. - **Medical, Health & Wellness** — Evidence-led communications, clinical credibility and sensitive issues management. - **Retail & E-Commerce** — Commercial storytelling, partnerships and always-on consumer media relations. ## How to engage - **Fractional** — TIDE Studio embedded in your business on a daily, weekly, monthly or quarterly basis. Best for: Best for organisations that need senior communications capability without a full-time hire. - **Project** — Strategic communications development, planning and delivery for a defined piece of work with a defined outcome. Best for: Best for launches, campaigns, reputation moments and CSR programmes. - **Campaign Partner** — An ongoing retained partnership across your communications campaigns. Minimum hours and number of campaigns apply. Best for: Best for sustained media presence and momentum. ## Process 01. Initiate 02. Partnership 03. Collaboration 04. Results 05. Success ## Frequently asked questions ### What does a PR agency do? A PR agency plans and delivers the communications that shape how an organisation is understood — strategy and messaging, media relations with journalists and editors, content, spokesperson preparation, and reputation protection when an issue breaks. TIDE Studio does this as a senior, hands-on consultancy in Ireland rather than a layered agency team. ### How do you choose a PR agency in Dublin or Ireland? Ask who actually does the work, what relationships they hold in the media that matters to you, how they measure outcomes rather than outputs, and what the first 90 days look like. At TIDE Studio the senior practitioner you meet is the person who delivers the programme. ### What is strategic communications? Strategic communications sets the direction: the narrative, the audiences that matter, the sequence of messages and the measures of success. Public relations and media relations are the channels that carry it. TIDE Studio builds the strategy first, then activates the channels. ### How much does PR cost in Ireland? It depends on scope. A defined project — a launch, a report, a single announcement — is priced as a fixed piece of work. Ongoing programmes run as a monthly retainer or a fractional arrangement of set days per month. TIDE Studio quotes after a free consultation, with no long lock-in. --- Canonical HTML page: https://tide-brand-boost.lovable.app/ Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com Book a free consultation: https://tide-brand-boost.lovable.app/book Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest --- title: "PR and strategic communications services — TIDE Studio, Ireland" description: "Four specialisms from an Irish PR consultancy: strategic communications, media relations and publicity, marketing communications and content, and CSR communications." url: "https://tide-brand-boost.lovable.app/services" site: "TIDE Studio" --- # PR and strategic communications services — TIDE Studio, Ireland Four specialisms from an Irish PR consultancy: strategic communications, media relations and publicity, marketing communications and content, and CSR communications. ## Strategic Communications TIDE Studio builds and delivers strategic communications programmes that align leadership, corporate and employee voices behind a single set of business objectives. Talk to us about: Communications Strategy, Planning & Delivery; Corporate Communications, Campaigns & Messaging; Internal Communications, Campaigns & Delivery. Full page: https://tide-brand-boost.lovable.app/services/strategic-communications · Markdown: https://tide-brand-boost.lovable.app/md/services/strategic-communications ## Media Relations & Publicity TIDE Studio earns brands meaningful media coverage across print, digital, radio, television and podcasts, and reports the results back with the data behind them. Talk to us about: Media Strategy, Planning & Delivery; Media Outreach & Advocacy; Executive Reputation Building & Branding; Media Training — Profiles, Interviews, Video, Podcasts and All Media. Full page: https://tide-brand-boost.lovable.app/services/media-relations-publicity · Markdown: https://tide-brand-boost.lovable.app/md/services/media-relations-publicity ## Marketing Communications Content TIDE Studio plans and produces marketing communications content — campaigns, video, social, print and presentations — tailored to each brand's channels and audiences. Talk to us about: Marketing Communications Planning; Campaign Development & Delivery; Content Creation, Curation & Production. Full page: https://tide-brand-boost.lovable.app/services/marketing-communications · Markdown: https://tide-brand-boost.lovable.app/md/services/marketing-communications ## Corporate Social Responsibility (CSR) TIDE Studio develops, delivers and evaluates corporate social responsibility programmes and charity partnerships that operate seamlessly inside an organisation. Talk to us about: CSR Programme & Partnership Development; CSR Strategy, Planning & Delivery; CSR Employee Training. Full page: https://tide-brand-boost.lovable.app/services/corporate-social-responsibility · Markdown: https://tide-brand-boost.lovable.app/md/services/corporate-social-responsibility ## Frequently asked questions ### What is strategic communications, and how is it different from PR? Strategic communications is the umbrella that sets the overall direction, narrative, and audience priorities for your organisation. PR and media relations are the execution channels—securing coverage, managing journalists, and protecting reputation. At TIDE Studio, we build the strategy first, then activate the channels that make it happen. ### How do you decide which journalists and outlets to pitch? We match your story to the people who genuinely cover it. That means building media lists from beat research, reading recent bylines, and matching the angle to the publication’s audience. We do not blanket spam press releases; we pitch with context, timing, and a reason to care. ### What kind of media coverage can we expect from a campaign? Coverage is never guaranteed in a real newsroom, and we do not promise it. What we do promise is a clear, newsworthy angle, professional materials, and disciplined follow-up. Outcomes depend on timing, news value, and the strength of the story, but we report honestly on every approach and result. ### Can you manage a crisis or negative media issue? Yes. We help leadership teams prepare, respond, and recover. That includes holding statements, stakeholder messaging, media line management, and rapid escalation plans. We believe the best crisis work is calm, factual, and fast. ### Do you work with companies outside Ireland? We are based in Ireland and work primarily with Irish organisations, SMEs, and Irish-based teams of international firms. If your story has an Irish angle or audience, we can advise. Larger cross-border projects are handled on a case-by-case basis. ### What is a fractional communications partner? A fractional partner gives you senior communications leadership without the cost of a full-time hire. We embed for a set number of days per month, managing strategy, media, content, and stakeholders as an extension of your leadership team. ### How long does a typical media or PR campaign last? A focused announcement campaign can run four to six weeks. A longer reputation or thought-leadership campaign runs three to six months or more. We always design the timeline around the business objective, not the calendar. ### How do you measure the success of PR and media relations? We measure outcomes, not just outputs. That includes quality and reach of coverage, message pull-through, audience engagement, website referral traffic, and stakeholder perception shifts. We set KPIs with you at the start and report against them honestly. --- Canonical HTML page: https://tide-brand-boost.lovable.app/services Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com Book a free consultation: https://tide-brand-boost.lovable.app/book Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest --- title: "Strategic Communications — TIDE Studio, Ireland" description: "Strategic communications consultancy in Ireland — corporate, executive leadership and internal communications strategy, planning and delivery from TIDE Studio." url: "https://tide-brand-boost.lovable.app/services/strategic-communications" site: "TIDE Studio" --- # Strategic Communications — TIDE Studio, Ireland Strategic communications consultancy in Ireland — corporate, executive leadership and internal communications strategy, planning and delivery from TIDE Studio. ## In one sentence TIDE Studio builds and delivers strategic communications programmes that align leadership, corporate and employee voices behind a single set of business objectives. ## Detail We align leadership and stakeholder voices with corporate objectives, so that what the business says in the boardroom, in the market and on the factory floor is recognisably the same story. We develop intelligent messaging at all levels of an organisation — executive, corporate, commercial and internal — and make sure each version is built for the audience in front of it rather than adapted as an afterthought. We ignite business relationships by blending digital and traditional channels, choosing each one because it reaches the people who can move the objective, not because it is available. We deliver insight-led internal communications that connect employees to vision, mission and changing operations, particularly through periods of growth, restructure and transition. We gather organisational insight and craft personality for new brand and people stories, drawing the real character of a business out of the people who built it. ## Talk to us about - Communications Strategy, Planning & Delivery - Corporate Communications, Campaigns & Messaging - Internal Communications, Campaigns & Delivery Retainer and fractional services available. --- Canonical HTML page: https://tide-brand-boost.lovable.app/services/strategic-communications Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com Book a free consultation: https://tide-brand-boost.lovable.app/book Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest --- title: "Media Relations & Publicity — TIDE Studio, Ireland" description: "Media relations and publicity in Ireland — earned coverage across print, digital, radio, TV and podcasts, executive reputation and media training from TIDE Studio." url: "https://tide-brand-boost.lovable.app/services/media-relations-publicity" site: "TIDE Studio" --- # Media Relations & Publicity — TIDE Studio, Ireland Media relations and publicity in Ireland — earned coverage across print, digital, radio, TV and podcasts, executive reputation and media training from TIDE Studio. ## In one sentence TIDE Studio earns brands meaningful media coverage across print, digital, radio, television and podcasts, and reports the results back with the data behind them. ## Detail We partner brands with media across print, digital, radio, TV and podcasts, matching each story to the titles, programmes and creators whose audiences genuinely matter to the business. We create original stories that earn the attention of editors, journalists and content creators — stories built on something new, not on a restated position. We influence through transparent engagement, honesty and trust. Media relationships are long-term assets and we manage them that way. We craft seamless messaging to stakeholders, shareholders, business communities, consumers and employees, so a single announcement lands coherently across every audience at once. We know the media inside out and deliver cost-effective, quality coverage — the right placements rather than the most placements. We analyse the data and report the findings back, including what did not work and why. ## Talk to us about - Media Strategy, Planning & Delivery - Media Outreach & Advocacy - Executive Reputation Building & Branding - Media Training — Profiles, Interviews, Video, Podcasts and All Media Project and/or retainer basis. --- Canonical HTML page: https://tide-brand-boost.lovable.app/services/media-relations-publicity Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com Book a free consultation: https://tide-brand-boost.lovable.app/book Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest --- title: "Marketing Communications Content — TIDE Studio, Ireland" description: "Marketing communications planning, campaigns and content production for Irish and European brands — video, social, print and presentations from TIDE Studio." url: "https://tide-brand-boost.lovable.app/services/marketing-communications" site: "TIDE Studio" --- # Marketing Communications Content — TIDE Studio, Ireland Marketing communications planning, campaigns and content production for Irish and European brands — video, social, print and presentations from TIDE Studio. ## In one sentence TIDE Studio plans and produces marketing communications content — campaigns, video, social, print and presentations — tailored to each brand's channels and audiences. ## Detail We craft strong, tailored content for maximum exposure, engagement and impact, built around what the audience already chooses to spend time on. Our approach is bespoke and naturally curious. We ask a great many questions before we write a word, because the useful material is rarely on the brief. We work with external and internal channels so that storytelling attracts, resonates and creates memories on and offline. ## Talk to us about - Marketing Communications Planning - Campaign Development & Delivery - Content Creation, Curation & Production Retainer and fractional services available. --- Canonical HTML page: https://tide-brand-boost.lovable.app/services/marketing-communications Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com Book a free consultation: https://tide-brand-boost.lovable.app/book Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest --- title: "Corporate Social Responsibility (CSR) — TIDE Studio, Ireland" description: "Corporate social responsibility consultancy in Ireland — CSR programme and partnership development, strategy, delivery, employee training and evaluation." url: "https://tide-brand-boost.lovable.app/services/corporate-social-responsibility" site: "TIDE Studio" --- # Corporate Social Responsibility (CSR) — TIDE Studio, Ireland Corporate social responsibility consultancy in Ireland — CSR programme and partnership development, strategy, delivery, employee training and evaluation. ## In one sentence TIDE Studio develops, delivers and evaluates corporate social responsibility programmes and charity partnerships that operate seamlessly inside an organisation. ## Detail Giving back adds value to community, partners, employees and reputation, and in doing so increases market value. It is a business discipline, not a gesture. We have extensive charitable and CSR experience creating programmes that work seamlessly inside an organisation rather than sitting alongside it. No detail is overlooked. Programmes are planned and executed on time, with the internal and external communications agreed before launch. Employees are trained with passion and motivation, because a programme only lives if the people delivering it believe in it. Each programme is evaluated on qualitative facts and data, with honest results reported back in full. ## Talk to us about - CSR Programme & Partnership Development - CSR Strategy, Planning & Delivery - CSR Employee Training Project and/or retainer basis. --- Canonical HTML page: https://tide-brand-boost.lovable.app/services/corporate-social-responsibility Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com Book a free consultation: https://tide-brand-boost.lovable.app/book Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest --- title: "How TIDE Studio works — retainer, project and fractional PR support" description: "Three ways to work with an Irish PR consultancy — project, retainer or fractional communications leadership — and the five-step process behind every engagement." url: "https://tide-brand-boost.lovable.app/how-we-work" site: "TIDE Studio" --- # How TIDE Studio works — retainer, project and fractional PR support Three ways to work with an Irish PR consultancy — project, retainer or fractional communications leadership — and the five-step process behind every engagement. ## Engagement bases - **Fractional** — TIDE Studio embedded in your business on a daily, weekly, monthly or quarterly basis. Best for: Best for organisations that need senior communications capability without a full-time hire. - **Project** — Strategic communications development, planning and delivery for a defined piece of work with a defined outcome. Best for: Best for launches, campaigns, reputation moments and CSR programmes. - **Campaign Partner** — An ongoing retained partnership across your communications campaigns. Minimum hours and number of campaigns apply. Best for: Best for sustained media presence and momentum. ## The five-step process 01. Initiate 02. Partnership 03. Collaboration 04. Results 05. Success ## Measurement We measure as we implement and share the data in full: coverage quality and reach, message pull-through, referral traffic and stakeholder perception, reported against KPIs agreed at the start. --- Canonical HTML page: https://tide-brand-boost.lovable.app/how-we-work Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com Book a free consultation: https://tide-brand-boost.lovable.app/book Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest --- title: "About TIDE Studio — Irish communications consultancy led by Anna Wymes" description: "TIDE Studio is a senior-led strategic communications and PR consultancy in Ireland. Founded by Anna Wymes, working with corporate, cultural, lifestyle and public-sector organisations." url: "https://tide-brand-boost.lovable.app/about" site: "TIDE Studio" --- # About TIDE Studio — Irish communications consultancy led by Anna Wymes TIDE Studio is a senior-led strategic communications and PR consultancy in Ireland. Founded by Anna Wymes, working with corporate, cultural, lifestyle and public-sector organisations. ## Founder Anna Wymes, Founder, TIDE Studio. Contact: anna.wymes@gmail.com. LinkedIn: https://www.linkedin.com/in/anna-wymes. ## Operating principles - Vision — communications planned against business objectives, not activity for its own sake. - Integrity — honest counsel, including when the answer is not to communicate. - Trust — senior relationships with editors, journalists and stakeholders. - Quality — craft in every message, whatever the scale of the brief. ## Sectors - **Corporate, Finance & Tech** — Reputation, investor narrative and leadership positioning for regulated and high-growth businesses. - **Culture, Heritage & the Arts** — Audience building, funding narratives and national profile for cultural institutions. - **Property, Interiors & Architecture** — Launch strategy, planning-sensitive messaging and design-led brand storytelling. - **Life & Style — Hospitality, Travel & Tourism** — Openings, seasonal campaigns and press programmes that fill rooms and tables. - **Medical, Health & Wellness** — Evidence-led communications, clinical credibility and sensitive issues management. - **Retail & E-Commerce** — Commercial storytelling, partnerships and always-on consumer media relations. --- Canonical HTML page: https://tide-brand-boost.lovable.app/about Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com Book a free consultation: https://tide-brand-boost.lovable.app/book Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest --- title: "Insights — PR, media relations and reputation thinking from TIDE Studio" description: "Practical writing on public relations, media relations, strategic communications and reputation management for Irish organisations." url: "https://tide-brand-boost.lovable.app/insights" site: "TIDE Studio" --- # Insights — PR, media relations and reputation thinking from TIDE Studio Practical writing on public relations, media relations, strategic communications and reputation management for Irish organisations. ## Articles - [How to choose a PR agency in Ireland: 12 questions to ask first](https://tide-brand-boost.lovable.app/insights/how-to-choose-a-pr-agency-ireland) — Most PR agency pitches sound identical. These twelve questions separate a consultancy that will move your business from one that will fill a report. _(Industry)_ - [Crisis communications plan: a working template for Irish businesses](https://tide-brand-boost.lovable.app/insights/crisis-communications-plan-template) — A crisis communications plan is not a document. It is a set of decisions made in advance, by named people, before anyone is under pressure. _(Strategic Communications)_ - [How to write a press release Irish editors will actually open](https://tide-brand-boost.lovable.app/insights/how-to-write-a-press-release) — Structure, subject line and timing do more for coverage than adjectives. A practical press release template, plus the mistakes that get you deleted. _(Media Relations)_ - [A corporate communications strategy that fits on one page](https://tide-brand-boost.lovable.app/insights/corporate-communications-strategy-one-page) — If your communications strategy needs a slide deck to explain, nobody will use it. Here is the one-page structure we build with clients. _(Strategic Communications)_ - [An internal communications strategy people actually read](https://tide-brand-boost.lovable.app/insights/internal-communications-strategy) — Internal communications fails on frequency, not on tone. Fewer channels, a firm cadence and honest content beat another all-staff email. _(Marketing Content)_ - [What senior leaders get wrong about corporate communications](https://tide-brand-boost.lovable.app/insights/senior-leaders-corporate-communications) — Most leadership teams are not under-communicating. They are communicating without alignment. _(Strategic Communications)_ - [PR measurement without AVE: what to report instead](https://tide-brand-boost.lovable.app/insights/pr-measurement-without-ave) — Advertising value equivalent flatters everyone and explains nothing. Here is a PR measurement framework a finance director will accept. _(Industry)_ - [Earned media still moves markets — if the story is real](https://tide-brand-boost.lovable.app/insights/earned-media-still-moves-markets) — Editors and journalists are not short of pitches. They are short of stories worth their readers' time. _(Media Relations)_ - [CSR that survives contact with the organisation](https://tide-brand-boost.lovable.app/insights/csr-that-survives-the-organisation) — A corporate social responsibility programme only creates value when it works inside the business, not alongside it. _(CSR)_ Markdown mirror of any article: `/md/insights/`. --- Canonical HTML page: https://tide-brand-boost.lovable.app/insights Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com Book a free consultation: https://tide-brand-boost.lovable.app/book Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest --- title: "How to choose a PR agency in Ireland: 12 questions to ask first" description: "How to choose a PR agency in Ireland: the twelve questions to ask about strategy, media relationships, measurement and cost before you sign." url: "https://tide-brand-boost.lovable.app/insights/how-to-choose-a-pr-agency-ireland" author: "Anna Wymes" published: "2026-08-11T09:00:00+00:00" categories: "Industry" --- # How to choose a PR agency in Ireland: 12 questions to ask first **In plain English:** Choosing a PR agency is really about choosing a person. These are the questions that show you whether they understand your business or are simply selling hours. ## Key takeaways - A good adviser arrives with a view on your business, not a blank page. - Ask who actually does the work day to day, and get the names in writing. - Agree how you will judge progress in the first 90 days before you sign. - You should own your media list, messages and content — not the agency. Search for a **PR agency in Ireland** and you will find a hundred versions of the same promise: storytelling, cut-through, coverage. The promises are cheap. The difference between agencies shows up in how they answer awkward questions. Here are the twelve we would want a client to put to us. ## Strategy **1. What business problem do you think we have?** A consultancy that has read your accounts, your website and your last six months of coverage will have a view before the meeting. One that asks you to describe your challenge from scratch is selling hours, not thinking. **2. What would you not do?** Good advisers decline things. If everything you suggest is a great idea, you are talking to a supplier. **3. Who actually does the work?** In small markets, the person in the pitch is frequently not the person on the account. Ask for names and time commitments in writing. ## Media relations **4. Which journalists have you spoken to this month, and about what?** Relationships are current or they are anecdotes. **5. Show me a story you placed that had no news hook, and how you built one.** Anyone can announce funding. Manufacturing relevance is the skill. **6. What happens when a journalist says no?** The answer should involve a different angle or a different outlet, not a bigger press release. ## Measurement **7. How will we know this worked in 90 days?** Ask for leading indicators — inbound enquiries, share of voice against two named competitors, inbound links, search demand for your brand name. **8. Do you report advertising value equivalent?** If yes, be careful. AVE prices coverage as if it were advertising, which it is not. It flatters everybody and explains nothing. **9. What will you report when a quarter goes badly?** The honest answer is a specific one. ## Commercials **10. What is the minimum commitment, and why that long?** Communications compounds; three-month trials rarely show the compounding. But the reason should be argued, not assumed. **11. What is excluded?** Photography, media training, paid amplification, event support, out-of-hours crisis cover. Get the list. **12. Who owns the assets?** Your media list, your key messages, your content library. It should be you. ## A note on size Irish businesses often assume the choice is between a large agency and a freelancer. In practice a senior-led consultancy sits between the two: the seniority of the first without the account-handling layer, and the accountability of the second with more capacity behind it. The question is not headcount. It is whether the person advising you has personally done the thing they are advising you to do. ## What to do next Write your twelve answers down before the pitch. Score each agency against them within an hour of the meeting, while the impression is fresh. The scores are usually more honest than the feeling in the room. If you would like an unfiltered read on where your communications is losing value, that is exactly what a first consultation with TIDE Studio is for. --- Canonical HTML page: https://tide-brand-boost.lovable.app/insights/how-to-choose-a-pr-agency-ireland Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com Book a free consultation: https://tide-brand-boost.lovable.app/book Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest --- title: "Crisis communications plan: a working template for Irish businesses" description: "A practical crisis communications plan template: severity tiers, named roles, holding statements, escalation timings and the post-incident review." url: "https://tide-brand-boost.lovable.app/insights/crisis-communications-plan-template" author: "Anna Wymes" published: "2026-08-06T09:00:00+00:00" categories: "Strategic Communications" --- # Crisis communications plan: a working template for Irish businesses **In plain English:** A crisis plan is not a long document. It is a short set of decisions — who speaks, who approves, how quickly — made calmly, before anything goes wrong. ## Key takeaways - Three levels of seriousness are enough; define them with examples from your own sector. - Name real people and deputies, with mobile numbers on a single page. - Pre-write three short holding statements and have them legally cleared now. - Tell staff first, then those affected, then regulators, then media. Most organisations discover the quality of their **crisis communications plan** at roughly 4pm on a Friday. The ones that cope are rarely the ones with the longest document. They are the ones who decided who speaks, who approves and how fast — before the day arrived. Here is the structure we use. ## 1. Severity tiers Three is enough. - **Tier 1 — Local.** A complaint, a bad review, a single journalist query. Handled by the function that owns it, logged, no escalation. - **Tier 2 — Material.** Anything with regulatory, safety, employment or financial exposure. Communications lead informed within 30 minutes. - **Tier 3 — Existential.** Harm to a person, criminal allegation, data breach, or anything likely to reach national media. Full team convened within 60 minutes, day or night. Write the tier definitions with examples from your own sector. Generic definitions get argued about mid-incident. ## 2. Named roles, not job titles Every role needs a person and a deputy, with mobile numbers on one page: - Decision owner (usually CEO or MD) - Communications lead - Legal or regulatory counsel - Operational fact-holder — the person who actually knows what happened - Internal communications owner - Log keeper The log keeper matters more than people expect. In any subsequent review or inquiry, a contemporaneous timeline is the most valuable document you own. ## 3. Holding statements, pre-drafted You cannot pre-write the truth of an incident, but you can pre-write the shape of your first response. Draft three: service failure, workplace incident, data or systems breach. Each is three sentences — what we know, what we are doing, when we will next update. Have them legally cleared now, not later. Silence is a position. It is usually read as guilt or disorganisation. ## 4. Sequencing Staff, then affected parties, then regulators where required, then media, then the wider public. Employees learning about their own organisation from the news is a second crisis layered on the first. ## 5. Channel rules Decide in advance which channels you will use and which you will mute. Scheduled marketing content should pause automatically at Tier 2 and above — an upbeat social post published mid-incident does disproportionate damage. ## 6. The 48-hour rhythm - **0–1 hour:** convene, establish facts, issue the holding statement. - **1–6 hours:** brief staff, contact affected parties, single named media contact. - **6–24 hours:** substantive update with actions taken. - **24–48 hours:** remedy, accountability, and what changes. ## 7. The review nobody schedules Two weeks after, run a 90-minute review: what was true, what we said, how fast, and what the plan got wrong. Amend the plan the same day. A crisis plan that is never revised is a plan that has never been tested. ## The test Read your plan and ask one question: could a competent colleague execute the first hour of this at 4am with no other information? If not, it is a reassurance document, not a plan. That first hour is usually the whole game. --- Canonical HTML page: https://tide-brand-boost.lovable.app/insights/crisis-communications-plan-template Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com Book a free consultation: https://tide-brand-boost.lovable.app/book Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest --- title: "How to write a press release Irish editors will actually open" description: "How to write a press release that gets read: a working template covering headline, first paragraph, quotes, data, timing and the follow-up." url: "https://tide-brand-boost.lovable.app/insights/how-to-write-a-press-release" author: "Anna Wymes" published: "2026-08-03T09:00:00+00:00" categories: "Media Relations" --- # How to write a press release Irish editors will actually open **In plain English:** Most press releases are deleted on the subject line. A clear structure, a real story and good timing matter far more than clever wording. ## Key takeaways - Lead with the story, not the announcement — and keep it under 400 words. - The first paragraph should stand alone as the whole story. - Twelve tailored emails beat two hundred generic ones. - Follow up by offering something new, never by asking if they got your email. Journalists in Ireland receive far more releases than they can read. Most are deleted on the subject line. Learning **how to write a press release** is largely learning how to survive the first four seconds. ## The template **Subject line.** The story, not the announcement. "Irish manufacturer adds 40 jobs as EU orders rise" beats "Company X announces exciting expansion". No "PRESS RELEASE:" prefix. No exclamation marks. **Headline.** Under twelve words, active verb, specific number where one exists. **First paragraph.** Who, what, where, when, how much — in one sentence a sub-editor could publish unchanged. If the reader stops here, they should still have the story. **Second paragraph.** Why it matters beyond your organisation. Sector context, market shift, policy relevance. **Third paragraph.** The best quote. One human being saying one thing that could not have been written by a committee. Delete any quote containing "delighted", "excited to announce" or "leading provider". **Fourth paragraph.** Evidence — data, timeline, investment figure, customer numbers. Cite the source. **Fifth paragraph.** Practical detail: availability, locations, dates, links. **Notes to editors.** Boilerplate, images at print resolution, and a named contact with a mobile number that will be answered this evening. Total: under 400 words. ## What kills it - **No news.** A rebrand is not news. A rebrand that follows a merger and a strategy change might be. - **Embargoes nobody agreed to.** An embargo is a negotiated agreement, not a stamp. - **Attachments.** Paste the text in the body; link large images. - **Blind mass sends.** Twelve tailored emails outperform two hundred generic ones, every time. - **No visual.** For most Irish outlets, a usable photograph materially increases the odds of publication. ## Timing Tuesday to Thursday, before 10am, is the general rule for national desks. Trade and sector titles work to different rhythms — check their publication cycle rather than assuming. Avoid Friday afternoons unless you specifically want the story to be missed, which is sometimes the honest brief. ## The follow-up One phone call, offering something the release did not contain: an interview, exclusive data, a site visit, an early look. Never a call asking "did you get my email?" ## The uncomfortable truth The release is the last five per cent of the work. The other ninety-five is having a story worth telling and knowing which four journalists cover that exact beat this month. Format cannot rescue a non-story — but poor format regularly buries a good one. Write fewer releases. Make each one true, specific and timely. --- Canonical HTML page: https://tide-brand-boost.lovable.app/insights/how-to-write-a-press-release Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com Book a free consultation: https://tide-brand-boost.lovable.app/book Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest --- title: "A corporate communications strategy that fits on one page" description: "Build a corporate communications strategy on a single page: audiences, message architecture, proof, channels, cadence and measurement." url: "https://tide-brand-boost.lovable.app/insights/corporate-communications-strategy-one-page" author: "Anna Wymes" published: "2026-07-31T09:00:00+00:00" categories: "Strategic Communications" --- # A corporate communications strategy that fits on one page **In plain English:** If your communications plan needs a slide deck to explain it, nobody will use it. One page, six short blocks, and a new starter could act on it in week one. ## Key takeaways - Start with the business goal you are contributing to, not a comms goal. - Pick three audiences at most and rank them. - Every claim you make needs a piece of proof behind it. - Showing up consistently beats occasional bursts of activity. Most **corporate communications strategy** documents are forty slides and are opened twice: at sign-off, and at renewal. The version that changes behaviour is one page that a new hire could act on in their first week. Six blocks. ## 1. The business objective Not a communications objective. Communications does not have objectives of its own — it has contributions to somebody else's. "Support entry into the UK market in H1" or "reduce churn in the mid-market segment". Write the number you are contributing to. ## 2. Audiences, ranked Three at most, in priority order, with the decision each one makes about you. Customers decide to buy; talent decides to join; regulators decide to trust. Ranking forces trade-offs; unranked audiences produce messaging that speaks to everyone and moves no one. ## 3. Message architecture One core proposition, three supporting pillars. Each pillar written as a claim a sceptic could challenge — because a claim nobody could challenge is not a claim, it is decoration. ## 4. Proof For every pillar, name the evidence: a customer outcome, a figure, an independent endorsement, an accreditation, a case study. If a pillar has no proof, it is an ambition. Move it to the roadmap and say so. ## 5. Channels and cadence Where each audience actually pays attention, and how often you will show up. Weekly, monthly, quarterly. Consistency beats intensity; four thoughtful pieces a quarter outperform twenty rushed ones and are far easier to sustain. ## 6. Measurement Two leading indicators and one lagging one. Leading might be qualified inbound enquiries or share of voice against two named competitors. Lagging is usually revenue, retention or cost of hire. Set the review date on the page. ## The test Hand the page to somebody in finance. If they can explain what communications is for and how it will be judged, it works. If they ask what any of it means, rewrite it. ## What the page is not It is not the plan. The plan — campaigns, calendars, budgets, owners — sits underneath and changes constantly. The page above it should be stable for at least twelve months. If the strategy changes every quarter, it was never a strategy; it was a list of activity. ## Getting started Draft it in ninety minutes with the leadership team in the room. Argue about audience ranking until it is settled — that argument is the strategy. Everything after it is logistics. --- Canonical HTML page: https://tide-brand-boost.lovable.app/insights/corporate-communications-strategy-one-page Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com Book a free consultation: https://tide-brand-boost.lovable.app/book Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest --- title: "An internal communications strategy people actually read" description: "How to build an internal communications strategy that gets read: channel discipline, cadence, manager cascade and honest measurement." url: "https://tide-brand-boost.lovable.app/insights/internal-communications-strategy" author: "Anna Wymes" published: "2026-07-28T09:00:00+00:00" categories: "Marketing Content" --- # An internal communications strategy people actually read **In plain English:** Internal communications usually fails because there is too much of it in too many places — not because the tone is wrong. ## Key takeaways - Fewer channels, used properly, beat another all-staff email. - A predictable rhythm matters more than polish. - Managers need the message before their teams do. - Ask people what they actually heard, and act on the answer. Ask any leadership team whether they communicate enough internally and they will say yes. Ask their staff and they will describe silence punctuated by announcements. That gap is what an **internal communications strategy** exists to close. ## Start by cutting channels Most organisations have accumulated five or six: email, intranet, chat, noticeboards, town halls, a newsletter nobody edits. Pick two primary channels and demote the rest to archive. Ambiguity about where important information lives is the single biggest cause of people missing it. ## Set a cadence and defend it - **Weekly:** short, factual, from the team doing the work. - **Monthly:** leadership update — what changed, what we learned, what is next. - **Quarterly:** performance against the plan, honestly, including what missed. Predictability is the whole mechanism. People read things that arrive when they expect them. ## Brief managers before the all-staff message Line managers are the channel; everything else is broadcast. Give them the message, the reasoning and the three questions they will be asked — at least two hours before the wider send. A manager hearing news alongside their team cannot lead through it. ## Write for the sceptical reader Assume your reader is busy, mildly cynical and has heard optimistic messaging before. That means: - Lead with the decision, not the context. - Name what is hard. Unacknowledged difficulty reads as spin. - Say what you do not yet know, and when you will know it. - Ban the phrases that signal evasion: "streamlining", "right-sizing", "going forward". ## Change and bad news During restructures, acquisitions or cost programmes, increase frequency even when there is nothing new. "No decision yet, next update Friday" is a real message and it stops the rumour cycle. Silence is filled instantly, and rarely accurately. ## Measure something real Open rates measure formatting. Better indicators: - Can staff state the top three priorities without prompting? Sample ten people a quarter. - Time between a decision being made and being understood on the floor. - Volume of questions arriving through informal channels rather than official ones. ## The link to external reputation Employees are the most credible source of information about any organisation. Everything you tell the market is checked, informally, against what staff say. An internal communications programme is therefore not a soft function — it is the foundation your external reputation is tested against. Fewer channels. Firmer rhythm. Honest content. That is most of it. --- Canonical HTML page: https://tide-brand-boost.lovable.app/insights/internal-communications-strategy Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com Book a free consultation: https://tide-brand-boost.lovable.app/book Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest --- title: "What senior leaders get wrong about corporate communications" description: "Why alignment, not volume, is the deciding factor in corporate communications for Irish and European businesses." url: "https://tide-brand-boost.lovable.app/insights/senior-leaders-corporate-communications" author: "Anna Wymes" published: "2026-07-26T11:32:24.831657+00:00" categories: "Strategic Communications" --- # What senior leaders get wrong about corporate communications **In plain English:** Senior leaders do not need more communications activity. They need fewer, better-argued positions they are willing to stand behind in public. ## Key takeaways - Reputation is set at leadership level, not in the press office. - Say fewer things, more clearly, more often. - Prepare leaders for the hard question, not the easy one. - Silence in a serious moment is read as an answer. Most leadership teams are not under-communicating. They are communicating without alignment. ## The alignment problem When a chief executive, a commercial director and a head of operations each describe the business differently, stakeholders do not hear three perspectives. They hear uncertainty. Alignment is not about scripting people. It is about agreeing the small number of things that must be true in every room. ## Start with the objective, not the message A communications strategy that begins with messaging begins in the wrong place. Begin with the corporate objective, then work backwards to the audiences who can move it, and only then to what those audiences need to believe. ## Measure what changes behaviour Coverage volume is a proxy. Track the shifts that matter: inbound quality, stakeholder sentiment, employee understanding, and the speed at which a new position travels through the organisation. --- Canonical HTML page: https://tide-brand-boost.lovable.app/insights/senior-leaders-corporate-communications Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com Book a free consultation: https://tide-brand-boost.lovable.app/book Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest --- title: "PR measurement without AVE: what to report instead" description: "A practical PR measurement framework: quality-weighted coverage, share of voice, message penetration, search and referral demand, and pipeline influence." url: "https://tide-brand-boost.lovable.app/insights/pr-measurement-without-ave" author: "Anna Wymes" published: "2026-07-24T09:00:00+00:00" categories: "Industry" --- # PR measurement without AVE: what to report instead **In plain English:** Advertising value equivalent puts a price on coverage as if it were an advert. It flatters everyone and explains nothing. Here is what to report instead. ## Key takeaways - Judge coverage on quality and relevance, not column inches. - Track how often you are mentioned against two named competitors. - Watch searches for your brand name and visits from coverage. - Link coverage to enquiries so finance can see the value. **PR measurement** has a credibility problem, and advertising value equivalent is most of it. AVE prices editorial as if it were an ad of the same size, which assumes coverage you did not buy is worth what space you did not want would have cost. Finance directors see through it immediately. Report these five instead. ## 1. Quality-weighted coverage Count pieces, then weight them. A weighting that works: - Tier A (national or key trade, named spokesperson, message present): 3 points - Tier B (relevant outlet, brand mentioned in context): 1 point - Tier C (listing, syndication, passing mention): 0.25 points Report the weighted total and the raw count side by side. The gap between them is the story about quality. ## 2. Share of voice against named competitors Pick two or three competitors and track your proportion of relevant coverage each quarter. Share of voice is the most defensible number in communications because it is comparative — it survives a quiet news quarter in a way absolute volume does not. ## 3. Message penetration Of your Tier A coverage, what percentage carried at least one of your three strategic messages? This is the number that separates being mentioned from being understood, and it is the one most programmes never measure. ## 4. Demand signals Communications creates demand before it creates revenue. Track: - Branded search volume month on month - Direct traffic to your site - Referral traffic from earned coverage - Inbound links from editorial domains These are the closest observable proxies for awareness turning into intent. ## 5. Pipeline influence Add one field to your CRM: "How did you hear about us?" Free text, no dropdown. Read it quarterly. It is imperfect and self-reported, and it is still the most persuasive evidence in any board pack — because it is in the customer's own words. ## Set the baseline first None of these means anything without a starting point. Measure for one full quarter before claiming anything. Then report the same five numbers, the same way, every quarter. Changing the metrics is how measurement loses credibility. ## What to say when a quarter is quiet Say it was quiet, explain why, and show the leading indicators. Communications is a compounding function, and compounding is invisible over ninety days. A programme judged only on monthly coverage volume will be run for volume, which is precisely how organisations end up with a great deal of coverage and no reputation. Measure what you would defend in front of the board. Then defend it. --- Canonical HTML page: https://tide-brand-boost.lovable.app/insights/pr-measurement-without-ave Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com Book a free consultation: https://tide-brand-boost.lovable.app/book Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest --- title: "Earned media still moves markets — if the story is real" description: "How Irish and European brands earn meaningful media coverage through original, well-timed storytelling." url: "https://tide-brand-boost.lovable.app/insights/earned-media-still-moves-markets" author: "Anna Wymes" published: "2026-07-19T11:32:24.831657+00:00" categories: "Media Relations" --- # Earned media still moves markets — if the story is real **In plain English:** Coverage you earn still moves opinion in a way paid advertising cannot, because someone independent chose to publish it. ## Key takeaways - Independent endorsement carries weight that paid space cannot buy. - Earned coverage keeps working long after the campaign ends. - A genuine story beats a bigger budget. - Relationships with journalists are current, or they are anecdotes. Editors and journalists are not short of pitches. They are short of stories worth their readers' time. ## Originality is the entry fee A story earns attention when it tells an editor something they did not already know, in a form their audience already wants. Data they cannot get elsewhere. Access they have been refused. A view that is genuinely held rather than committee-approved. ## Relationships are not a shortcut Good media relations shorten the distance between a story and the right desk. They do not turn a weak story into a strong one. Transparency, honesty and a working knowledge of each title are what keep a contact returning your call next quarter. ## Report the outcome, not the activity Coverage should be analysed and reported back with the same rigour as any other business investment: reach, quality, message penetration and what it changed. --- Canonical HTML page: https://tide-brand-boost.lovable.app/insights/earned-media-still-moves-markets Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com Book a free consultation: https://tide-brand-boost.lovable.app/book Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest --- title: "CSR that survives contact with the organisation" description: "Designing corporate social responsibility programmes that are planned, delivered on time and honestly measured." url: "https://tide-brand-boost.lovable.app/insights/csr-that-survives-the-organisation" author: "Anna Wymes" published: "2026-07-08T11:32:24.831657+00:00" categories: "CSR" --- # CSR that survives contact with the organisation **In plain English:** Community and sustainability work only builds trust when it is close to what your business actually does — and when it survives a change of leadership. ## Key takeaways - Pick commitments connected to your business, not to your logo. - Fewer, longer partnerships beat scattered one-off donations. - Report what did not work as well as what did. - Write it into budgets and roles so it survives a reshuffle. A corporate social responsibility programme only creates value when it works inside the business, not alongside it. ## Design for the people delivering it The most common failure is a programme designed for the annual report rather than for the employees who must run it. Build around existing rhythms, give people training and a reason to care, and the programme sustains itself. ## Plan it like an operation Partnerships, timelines, internal comms, external comms and evaluation should be agreed before launch, not improvised after it. ## Evaluate honestly Qualitative facts and hard data, reported plainly — including what did not work. Reputation is built on the second part. --- Canonical HTML page: https://tide-brand-boost.lovable.app/insights/csr-that-survives-the-organisation Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com Book a free consultation: https://tide-brand-boost.lovable.app/book Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest --- title: "Contact TIDE Studio — PR and communications enquiries, Ireland" description: "Contact TIDE Studio for strategic communications, PR and media relations in Ireland. Enquiries answered within two working days; free 30-minute consultation available." url: "https://tide-brand-boost.lovable.app/contact" site: "TIDE Studio" --- # Contact TIDE Studio — PR and communications enquiries, Ireland Contact TIDE Studio for strategic communications, PR and media relations in Ireland. Enquiries answered within two working days; free 30-minute consultation available. ## Direct contact - Email: anna.wymes@gmail.com - LinkedIn: https://www.linkedin.com/in/anna-wymes - Book a consultation: https://tide-brand-boost.lovable.app/book ## What happens next 1. You send a note describing the decision you are trying to make. 2. We reply within two working days. 3. A 30-minute call, free of charge, to see whether we are the right fit. ## Frequently asked questions ### What does a PR agency do? A PR agency plans and delivers the communications that shape how an organisation is understood — strategy and messaging, media relations with journalists and editors, content, spokesperson preparation, and reputation protection when an issue breaks. TIDE Studio does this as a senior, hands-on consultancy in Ireland rather than a layered agency team. ### How do you choose a PR agency in Dublin or Ireland? Ask who actually does the work, what relationships they hold in the media that matters to you, how they measure outcomes rather than outputs, and what the first 90 days look like. At TIDE Studio the senior practitioner you meet is the person who delivers the programme. ### What is strategic communications? Strategic communications sets the direction: the narrative, the audiences that matter, the sequence of messages and the measures of success. Public relations and media relations are the channels that carry it. TIDE Studio builds the strategy first, then activates the channels. ### How much does PR cost in Ireland? It depends on scope. A defined project — a launch, a report, a single announcement — is priced as a fixed piece of work. Ongoing programmes run as a monthly retainer or a fractional arrangement of set days per month. TIDE Studio quotes after a free consultation, with no long lock-in. --- Canonical HTML page: https://tide-brand-boost.lovable.app/contact Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com Book a free consultation: https://tide-brand-boost.lovable.app/book Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest --- title: "Book a free PR consultation — TIDE Studio, Ireland" description: "Book a free 30-minute consultation with an Irish PR and strategic communications consultant. No obligation, senior counsel from the first call." url: "https://tide-brand-boost.lovable.app/book" site: "TIDE Studio" --- # Book a free PR consultation — TIDE Studio, Ireland Book a free 30-minute consultation with an Irish PR and strategic communications consultant. No obligation, senior counsel from the first call. ## What the consultation covers - The objective you are trying to reach and the audience that matters to it. - An honest first view on whether communications is the right lever. - The likely shape of an engagement: project, retainer or fractional support. ## How to book 1. Submit the form at https://tide-brand-boost.lovable.app/book with the objective, audience and timeline. 2. Or email anna.wymes@gmail.com directly. 3. We reply personally within two working days with times that suit. ## Cost and commitment The consultation is free of charge and carries no obligation on either side. ## Engagement bases discussed - **Fractional** — TIDE Studio embedded in your business on a daily, weekly, monthly or quarterly basis. Best for: Best for organisations that need senior communications capability without a full-time hire. - **Project** — Strategic communications development, planning and delivery for a defined piece of work with a defined outcome. Best for: Best for launches, campaigns, reputation moments and CSR programmes. - **Campaign Partner** — An ongoing retained partnership across your communications campaigns. Minimum hours and number of campaigns apply. Best for: Best for sustained media presence and momentum. ## Frequently asked questions ### What does a PR agency do? A PR agency plans and delivers the communications that shape how an organisation is understood — strategy and messaging, media relations with journalists and editors, content, spokesperson preparation, and reputation protection when an issue breaks. TIDE Studio does this as a senior, hands-on consultancy in Ireland rather than a layered agency team. ### How do you choose a PR agency in Dublin or Ireland? Ask who actually does the work, what relationships they hold in the media that matters to you, how they measure outcomes rather than outputs, and what the first 90 days look like. At TIDE Studio the senior practitioner you meet is the person who delivers the programme. ### What is strategic communications? Strategic communications sets the direction: the narrative, the audiences that matter, the sequence of messages and the measures of success. Public relations and media relations are the channels that carry it. TIDE Studio builds the strategy first, then activates the channels. ### How much does PR cost in Ireland? It depends on scope. A defined project — a launch, a report, a single announcement — is priced as a fixed piece of work. Ongoing programmes run as a monthly retainer or a fractional arrangement of set days per month. TIDE Studio quotes after a free consultation, with no long lock-in. --- Canonical HTML page: https://tide-brand-boost.lovable.app/book Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com Book a free consultation: https://tide-brand-boost.lovable.app/book Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest --- title: "Privacy policy — TIDE Studio" description: "How TIDE Studio collects, uses, retains and protects personal data submitted through this website." url: "https://tide-brand-boost.lovable.app/privacy" site: "TIDE Studio" --- # Privacy policy — TIDE Studio How TIDE Studio collects, uses, retains and protects personal data submitted through this website. ## What we collect Personal data you provide through the enquiry and booking forms: name, email address, and any company, phone or message details you choose to share. ## How we use it Solely to respond to your enquiry, arrange and hold a consultation, and keep a record of our correspondence. We do not sell personal data and do not share it with third parties for marketing. ## Retention Enquiry and booking records are kept only as long as needed for that purpose and for legitimate business record-keeping. ## Your rights Under GDPR you may request access to, correction of, or deletion of your personal data. Write to anna.wymes@gmail.com. --- Canonical HTML page: https://tide-brand-boost.lovable.app/privacy Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com Book a free consultation: https://tide-brand-boost.lovable.app/book Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest --- title: "Terms of use — TIDE Studio" description: "The terms that apply to your use of the TIDE Studio website." url: "https://tide-brand-boost.lovable.app/terms" site: "TIDE Studio" --- # Terms of use — TIDE Studio The terms that apply to your use of the TIDE Studio website. ## Information only This website is provided for information purposes. Content is offered in good faith but does not constitute professional advice on any specific matter. ## Intellectual property All content, branding and written material on this site belongs to TIDE Studio unless otherwise stated, and may not be reproduced without permission. ## Bookings Consultation bookings made through this site are free and carry no obligation on either side. We may reschedule where necessary and will give as much notice as possible. --- Canonical HTML page: https://tide-brand-boost.lovable.app/terms Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com Book a free consultation: https://tide-brand-boost.lovable.app/book Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest