---
title: "Insights — PR, media relations and reputation thinking from TIDE Studio"
description: "Practical writing on public relations, media relations, strategic communications and reputation management for Irish organisations."
url: "https://tide-brand-boost.lovable.app/insights"
site: "TIDE Studio"
---

# Insights — PR, media relations and reputation thinking from TIDE Studio

Practical writing on public relations, media relations, strategic communications and reputation management for Irish organisations.

## Articles

- [How to choose a PR agency in Ireland: 12 questions to ask first](https://tide-brand-boost.lovable.app/insights/how-to-choose-a-pr-agency-ireland) — Most PR agency pitches sound identical. These twelve questions separate a consultancy that will move your business from one that will fill a report. _(Industry)_
- [Crisis communications plan: a working template for Irish businesses](https://tide-brand-boost.lovable.app/insights/crisis-communications-plan-template) — A crisis communications plan is not a document. It is a set of decisions made in advance, by named people, before anyone is under pressure. _(Strategic Communications)_
- [How to write a press release Irish editors will actually open](https://tide-brand-boost.lovable.app/insights/how-to-write-a-press-release) — Structure, subject line and timing do more for coverage than adjectives. A practical press release template, plus the mistakes that get you deleted. _(Media Relations)_
- [A corporate communications strategy that fits on one page](https://tide-brand-boost.lovable.app/insights/corporate-communications-strategy-one-page) — If your communications strategy needs a slide deck to explain, nobody will use it. Here is the one-page structure we build with clients. _(Strategic Communications)_
- [An internal communications strategy people actually read](https://tide-brand-boost.lovable.app/insights/internal-communications-strategy) — Internal communications fails on frequency, not on tone. Fewer channels, a firm cadence and honest content beat another all-staff email. _(Marketing Content)_
- [What senior leaders get wrong about corporate communications](https://tide-brand-boost.lovable.app/insights/senior-leaders-corporate-communications) — Most leadership teams are not under-communicating. They are communicating without alignment. _(Strategic Communications)_
- [PR measurement without AVE: what to report instead](https://tide-brand-boost.lovable.app/insights/pr-measurement-without-ave) — Advertising value equivalent flatters everyone and explains nothing. Here is a PR measurement framework a finance director will accept. _(Industry)_
- [Earned media still moves markets — if the story is real](https://tide-brand-boost.lovable.app/insights/earned-media-still-moves-markets) — Editors and journalists are not short of pitches. They are short of stories worth their readers' time. _(Media Relations)_
- [CSR that survives contact with the organisation](https://tide-brand-boost.lovable.app/insights/csr-that-survives-the-organisation) — A corporate social responsibility programme only creates value when it works inside the business, not alongside it. _(CSR)_

Markdown mirror of any article: `/md/insights/<slug>`.

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Canonical HTML page: https://tide-brand-boost.lovable.app/insights
Contact: Anna Wymes, Founder, TIDE Studio — anna.wymes@gmail.com
Book a free consultation: https://tide-brand-boost.lovable.app/book
Machine index: https://tide-brand-boost.lovable.app/llms.txt · Agent manifest: https://tide-brand-boost.lovable.app/api/public/agent-manifest