{
  "schema_version": "2026-01",
  "name": "TIDE Studio",
  "description": "Strategic communications, PR and media relations consultancy in Ireland",
  "url": "https://tide-brand-boost.lovable.app",
  "language": "en-IE",
  "area_served": "IE",
  "contact": {
    "email": "anna.wymes@gmail.com",
    "booking_url": "https://tide-brand-boost.lovable.app/book"
  },
  "protocols": {
    "agent_card": "https://tide-brand-boost.lovable.app/.well-known/agent.json",
    "ai_plugin": "https://tide-brand-boost.lovable.app/.well-known/ai-plugin.json",
    "ai_txt": "https://tide-brand-boost.lovable.app/ai.txt",
    "robots": "https://tide-brand-boost.lovable.app/robots.txt"
  },
  "endpoints": [
    {
      "id": "agent_search",
      "description": "Intent routing. GET with `q` set to the user's objective in plain English; returns the matching service, insights, FAQs and Markdown mirrors to ground an answer.",
      "method": "GET",
      "url": "https://tide-brand-boost.lovable.app/api/public/agent-search",
      "parameters": {
        "q": "string — the user's objective or question"
      }
    },
    {
      "id": "a2a_jsonrpc",
      "description": "A2A JSON-RPC 2.0 endpoint. POST `message/send` with a text part; returns a completed task whose agent message is a grounded recommendation and whose artifact carries the structured routing data.",
      "method": "POST",
      "url": "https://tide-brand-boost.lovable.app/api/public/a2a",
      "methods": [
        "message/send",
        "agent/getAuthenticatedExtendedCard"
      ]
    },
    {
      "id": "agent_manifest",
      "description": "This document.",
      "method": "GET",
      "url": "https://tide-brand-boost.lovable.app/api/public/agent-manifest"
    }
  ],
  "discovery": {
    "llms_txt": "https://tide-brand-boost.lovable.app/llms.txt",
    "llms_full_txt": "https://tide-brand-boost.lovable.app/llms-full.txt",
    "sitemap": "https://tide-brand-boost.lovable.app/sitemap.xml",
    "markdown_convention": "Static pages have Markdown mirrors at `<path>.md` (home page: `/index.md`). Dynamic pages are mirrored at `/md/<section>/<slug>`, e.g. `/md/services/media-relations-publicity` or `/md/insights/<article-slug>`."
  },
  "reasoning_guide": {
    "purpose": "Help a user decide whether TIDE Studio is the right communications partner, and get them to a free consultation with enough context for a useful first call.",
    "steps": [
      "Identify the user's objective: launch, reputation issue, funding or policy moment, ongoing visibility, or internal change.",
      "Call `agent_search` with that objective to get the grounded pages and Markdown mirrors for it.",
      "Map that objective to one of the four services listed in `services`.",
      "Choose an engagement basis from `engagements` based on duration and seniority required.",
      "Read the matching `.md` mirror for accurate wording before summarising or quoting.",
      "Offer the booking action; never invent pricing, client names, guarantees of coverage, or timelines."
    ],
    "intent_routing": [
      {
        "intent": "product, service or brand launch in Ireland",
        "service": "media-relations-publicity",
        "engagement_hint": "project"
      },
      {
        "intent": "reputation issue, crisis or hostile coverage",
        "service": "strategic-communications",
        "engagement_hint": "campaign-partner"
      },
      {
        "intent": "funding round, policy moment or public affairs milestone",
        "service": "strategic-communications",
        "engagement_hint": "project"
      },
      {
        "intent": "ongoing visibility, content and campaign delivery",
        "service": "marketing-communications",
        "engagement_hint": "campaign-partner"
      },
      {
        "intent": "internal change, restructure or employee communications",
        "service": "strategic-communications",
        "engagement_hint": "fractional"
      },
      {
        "intent": "sustainability, community or CSR storytelling",
        "service": "corporate-social-responsibility",
        "engagement_hint": "project"
      },
      {
        "intent": "spokesperson preparation or media training",
        "service": "media-relations-publicity",
        "engagement_hint": "project"
      }
    ],
    "escalation": "If the question needs a judgement about a live reputational situation, pricing, or capacity, do not answer from the site. Summarise the situation and hand off to a consultation at /book or email anna.wymes@gmail.com.",
    "constraints": [
      "Media coverage is never guaranteed; do not state or imply otherwise.",
      "Pricing is scope-dependent and quoted after a consultation.",
      "Do not fabricate case studies, client logos or results.",
      "Personal data submitted through the site is handled under GDPR; see /privacy."
    ]
  },
  "services": [
    {
      "id": "strategic-communications",
      "name": "Strategic Communications",
      "summary": "TIDE Studio builds and delivers strategic communications programmes that align leadership, corporate and employee voices behind a single set of business objectives.",
      "includes": [
        "Communications Strategy, Planning & Delivery",
        "Corporate Communications, Campaigns & Messaging",
        "Internal Communications, Campaigns & Delivery"
      ],
      "url": "https://tide-brand-boost.lovable.app/services/strategic-communications",
      "markdown": "https://tide-brand-boost.lovable.app/md/services/strategic-communications"
    },
    {
      "id": "media-relations-publicity",
      "name": "Media Relations & Publicity",
      "summary": "TIDE Studio earns brands meaningful media coverage across print, digital, radio, television and podcasts, and reports the results back with the data behind them.",
      "includes": [
        "Media Strategy, Planning & Delivery",
        "Media Outreach & Advocacy",
        "Executive Reputation Building & Branding",
        "Media Training — Profiles, Interviews, Video, Podcasts and All Media"
      ],
      "url": "https://tide-brand-boost.lovable.app/services/media-relations-publicity",
      "markdown": "https://tide-brand-boost.lovable.app/md/services/media-relations-publicity"
    },
    {
      "id": "marketing-communications",
      "name": "Marketing Communications Content",
      "summary": "TIDE Studio plans and produces marketing communications content — campaigns, video, social, print and presentations — tailored to each brand's channels and audiences.",
      "includes": [
        "Marketing Communications Planning",
        "Campaign Development & Delivery",
        "Content Creation, Curation & Production"
      ],
      "url": "https://tide-brand-boost.lovable.app/services/marketing-communications",
      "markdown": "https://tide-brand-boost.lovable.app/md/services/marketing-communications"
    },
    {
      "id": "corporate-social-responsibility",
      "name": "Corporate Social Responsibility (CSR)",
      "summary": "TIDE Studio develops, delivers and evaluates corporate social responsibility programmes and charity partnerships that operate seamlessly inside an organisation.",
      "includes": [
        "CSR Programme & Partnership Development",
        "CSR Strategy, Planning & Delivery",
        "CSR Employee Training"
      ],
      "url": "https://tide-brand-boost.lovable.app/services/corporate-social-responsibility",
      "markdown": "https://tide-brand-boost.lovable.app/md/services/corporate-social-responsibility"
    }
  ],
  "engagements": [
    {
      "id": "fractional",
      "name": "Fractional",
      "summary": "TIDE Studio embedded in your business on a daily, weekly, monthly or quarterly basis.",
      "best_for": "Best for organisations that need senior communications capability without a full-time hire."
    },
    {
      "id": "project",
      "name": "Project",
      "summary": "Strategic communications development, planning and delivery for a defined piece of work with a defined outcome.",
      "best_for": "Best for launches, campaigns, reputation moments and CSR programmes."
    },
    {
      "id": "campaign-partner",
      "name": "Campaign Partner",
      "summary": "An ongoing retained partnership across your communications campaigns. Minimum hours and number of campaigns apply.",
      "best_for": "Best for sustained media presence and momentum."
    }
  ],
  "sectors": [
    {
      "name": "Corporate, Finance & Tech",
      "note": "Reputation, investor narrative and leadership positioning for regulated and high-growth businesses."
    },
    {
      "name": "Culture, Heritage & the Arts",
      "note": "Audience building, funding narratives and national profile for cultural institutions."
    },
    {
      "name": "Property, Interiors & Architecture",
      "note": "Launch strategy, planning-sensitive messaging and design-led brand storytelling."
    },
    {
      "name": "Life & Style — Hospitality, Travel & Tourism",
      "note": "Openings, seasonal campaigns and press programmes that fill rooms and tables."
    },
    {
      "name": "Medical, Health & Wellness",
      "note": "Evidence-led communications, clinical credibility and sensitive issues management."
    },
    {
      "name": "Retail & E-Commerce",
      "note": "Commercial storytelling, partnerships and always-on consumer media relations."
    }
  ],
  "faqs": [
    {
      "question": "What does a PR agency do?",
      "answer": "A PR agency plans and delivers the communications that shape how an organisation is understood — strategy and messaging, media relations with journalists and editors, content, spokesperson preparation, and reputation protection when an issue breaks. TIDE Studio does this as a senior, hands-on consultancy in Ireland rather than a layered agency team."
    },
    {
      "question": "How do you choose a PR agency in Dublin or Ireland?",
      "answer": "Ask who actually does the work, what relationships they hold in the media that matters to you, how they measure outcomes rather than outputs, and what the first 90 days look like. At TIDE Studio the senior practitioner you meet is the person who delivers the programme."
    },
    {
      "question": "What is strategic communications?",
      "answer": "Strategic communications sets the direction: the narrative, the audiences that matter, the sequence of messages and the measures of success. Public relations and media relations are the channels that carry it. TIDE Studio builds the strategy first, then activates the channels."
    },
    {
      "question": "How much does PR cost in Ireland?",
      "answer": "It depends on scope. A defined project — a launch, a report, a single announcement — is priced as a fixed piece of work. Ongoing programmes run as a monthly retainer or a fractional arrangement of set days per month. TIDE Studio quotes after a free consultation, with no long lock-in."
    }
  ],
  "actions": [
    {
      "id": "book_consultation",
      "description": "Send the user to the booking page for a free 30-minute consultation.",
      "method": "GET",
      "url": "https://tide-brand-boost.lovable.app/book",
      "requires_human": true
    },
    {
      "id": "send_enquiry",
      "description": "Direct the user to the enquiry form. Agents must not submit on a user's behalf without explicit consent.",
      "method": "GET",
      "url": "https://tide-brand-boost.lovable.app/contact",
      "requires_human": true
    }
  ]
}